Identity is a matter of individuality and when it comes to a brand, uniqueness is a matter or multiplicity. Both stating that diversity is a strength. The new Moncler campaign is shot by Craig McDean featuring individuals of every age, ethnicity and origin, under one statement: BEYOND.
BEYOND is an expression of pure human strength that pushes Man to break harsh, pre-set moulds. It is a life proposition that is effective and resonating because it is true and straightforward, just like Moncler. BEYOND is a sum of what Moncler stands for because at its core Moncler is a brand that goes beyond.
Moncler has gone beyond its initial concept of mountain gear to become global, keeping the individuality of occasions and moment of life that speak to every generation. Going beyond limitations and expectations.
The campaign pushes norms of traditional advertising in order to promote the drive, will and uniqueness that push an individual to break the limits of any kind. The ultimate message is of freedom and goodwill. Moncler goes beyond fashion, straight into life and counts on nineteen voices to send out the message.
The cast: Millie Bobby Brown, Actress; John Boyega, Actor; Crystal Zhang, Actress; Connie Vallese, Artist; Guillaume Nery, Freediver; Lexie Alford, Travel Blogger; Maye Musk, Model & Dietitian; Miyavi, Musician & Actor; Eiza Gonzalez, Actress; Walter Villadei, Cosmonaut & Educator; Carmen Jorda, Race Car Driver; Xiuhtezcatl Martinez, Musician & Activist; David De Rothschild, Adventurer & Environmentalist; Olga Karput, Trendsetter; Danny Bowien, Chef & Restaurateur; Bebe Vio, Paralympics Fencer; Sheck Wes, Rapper; Liya Kebede, Model & Activist; Gus Kenworthy, Freeskier & LGBTQ Activist
Stranger Things Actress, Millie Bobby Brown for Moncler BEYOND